Six years ago Ultraframe transformed the conservatory industry with the development of two industry-changing components – Cornice and LivinRoom insulated pelmet. Both systems were designed to give retailers value-added components that would allow them to transform a simple conservatory into something far more elegant, desirable and with the addition of LivinRoom, improved thermal efficiency. Today, with thousands of Ultraframe installations across the UK, Ultraframe’s LivinRoom is still the most flexible and thermally efficient pelmet system on the market, with many retailers citing upwards of 50% of their installations containing LivinRoom, Cornice or both.
Today, Ultraframe has revealed its new Cornice range giving retailers even further scope to give home owners a unique extension. The new range includes the original ‘classic’ Cornice and the addition of a contemporary ‘flat’ Cornice available as 1, 2 and 3 tiers. Explaining the rationale for the new Cornice range, Ultraframe Design & Development Director Andrew Thomson comments: “the adoption of Cornice and LivinRoom has been incredible. For many of our network partners, the inclusion of both components has almost become standard across their builds, delivering a more refined look akin to a contemporary Orangery.”
The addition of the three new Cornice options available in any colour further enhances the opportunity for retailers to ‘bespoke’ every design and builds in a further layer of profit opportunity versus a standard conservatory. One of the key attributes of the LivinRoom insulated pelmet is its variable internal projection which allows retailers to choose the optimum width (300mm – 1200mm) to achieve the desired look of the interior space. As Andrew explains: “We’re seeing growth in demand for solid roofs, but for homeowners who want to retain a large proportion of glass and achieve a real-room feel, the integration of a wide LivinRoom insulated pelmet delivers the best of both worlds.”
Coupled with the new range of Cornice, Ultraframe is convinced that this ‘mix and match’ approach will continue to give retailers vast opportunity to maximise the profit opportunity of every job.
Andrew concludes: “our offer to retailers is entirely focused on giving them the broadest range of products that allows them to deliver against any brief – regardless of its simplicity or complexity. Whether a home owner is looking for an Orangery style structure but has the budget for a conservatory, then for a relatively small price uplift they can achieve an Orangery look and feel with the simple addition of Cornice and LivinRoom – and now with the addition of the new Cornice design, homeowners can choose either a traditional or contemporary look for their new Orangery.”