- Endurance Doors -

Endurance report record growth in 2016

Endurance® Doors, part of Rocal Group, have enjoyed a hugely successful 2016 with record breaking sales touching 40% growth, for their range of solid and secure, timber-based composite doors.

November sales were up 63% on the previous year, taking group turnover over £1million for the first time ever and subsequently December proved to be a strong finish to the year, up 40% on 2015. Endurance® Doors puts the growth down to a number of key reasons, including innovative product development and a polished marketing programme that’s now actively generating sales enquiries for their network of Preferred Installers.

Composite doors remain a strong product category for the home improvement sector and this trend is set to continue for the years to come. Much of the growth for Endurance® Doors has come from an underlying demand from consumers for better performing entrance doors, while the solid-core segment of the composite door market is taking share form the first-generation GRP composite doors.

Product and marketing innovation will continue to drive the market in 2017 and Endurance® Doors have already increased their marketing spend on lead generation, to support their customers. The recent launch of Endurance® PLUS has also taken the brand into a new premium segment, as installers look to offer a product that’s packed with features based on a 75mm, 6-chambered, triple sealed PVCu frame and a 56mm BBA certified solid timber door slab.

Stephen Nadin, managing director of Endurance® Doors commented: ‘2016 was an exceptional year for us as we grew close to 40% based on our audited figures. Not only has new business bolstered the figures, but our existing customers are performing strongly, thanks to our polished marketing programme, award-winning customer service and harnessing a product that’s proven, even in the most demanding of locations.’

For further information on Endurance® Doors, including complete door sets or slab only manufacturing, please visit www.endurancedoors.co.uk, e-mail sales@endurancedoors.co.uk or call the sales office on 01652 462042.

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Endurance Doors

Endurance Doors is the brand name for Rocal, a group associated with solid and secure composite doors since 2002 and a true product pioneer. Recent testing has shown that these doors can resist the cut through test of the new PAS 24 standard with ease. Based in Brigg, North Lincolnshire, the company can also boast in-house facilities of tool making, extrusion and foil lamination within the Rocal Group, making for a stronger product development programme.

Their products boast CoolSkin technology, Rehau PVCu door frames and the use of recycled reinforcement. There are an impressive 16 door colours available inside and out, with 11 door frame colours and 39 different door designs in total. More recently the company has just launched the Classical Collection, which is inspired by traditional timber door designs and those of the Victorian and Georgian eras.

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