Leading suppliers gather for annual SEH BAC sales conference

SEH BAC sales team and guest speakers gathered outside the Hintlesham Hall Hotel

Several of the leading suppliers in the window industry recently gathered at the luxurious Hintlesham Hall Hotel in Ipswich for the annual SEH BAC sales conference.

SEH BAC is one of the South East’s largest window and conservatory installers and part of the £130million One Group Construction.

The conference is an opportunity for SEH BAC directors John Savage and Norman Hornigold to thank the 30 strong sales team for their hard work with prize giveaways for the top performers, and to invite key suppliers to discuss their latest products.

Speakers included Don Waterworth, a well-known consumer champion and founder of the Master Window and Conservatory Installers Association, and Barney Goodman from Consumer Credit Solutions.

Dave Barrett, managing director of A&B Glass, a long-term supplier partner of SEH BAC, was on hand to present some great prizes, while other speakers included Richard Burrells, sales director of Roseview Windows, who introduced their latest range of uPVC box sash windows.

Richard was followed by Andrew Scott, managing director of Purplex, the fast growing full service marketing agency. SEH BAC recently appointed Purplex as their marketing partners and Andrew introduced some of the powerful marketing initiatives his firm will be implementing next year.

Norman Hornigold, SEH BAC sales director commented; “We now operate across 17 show-centres and with 15% growth this year, the conference was a great opportunity to celebrate our success. We also outlined some very exciting plans for future growth.”

Norman also announced the appointment of industry marketing experts Purplex as their new agency, bringing a wealth of experience across traditional and digital channels.

Andrew Scott, managing director of Purplex, said; “SEH BAC are one of the industry’s original window companies with a world-class reputation. We’re delighted to be working with Norman and his team on a range of marketing strategies, from TV and radio to online lead generation.”

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SHE BAC are holders of the coveted National Home Improvement Council (NHIC) Glazed Extension of the Year 2014/15

The SHE BAC Group is a well-established privately owned construction company with an annual turnover of circa £130 million. The group comprises 10 brand subsidiaries involved in all aspects of civil engineering, construction, home improvement and related services. With 500 employees and headquarters in Suffolk and 14 other regional offices, the group operates nationally for clients including the Environment Agency, the NHS, Crown Estate, Highways Agency, Atkins, Persimmon, Taylor Wimpey plc and many regional councils.

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