Industry-leading installer support organisation Network VEKA has unveiled its brand new website. It has been completely redesigned and features a wealth of aspirational new photography, an idea-filled 'LookBook' and the means to generate valuable sales leads for member companies.
The LookBook has already attracted a host of visitors thanks to its inspirational ideas, and advice on the latest trends from a team of interiors specialists and industry experts.
Head of Marketing Simon James explains: “The new website was designed to offer a clean, straightforward and simple-to-navigate visitor experience. It goes hand in hand with an integrated consumer campaign which raises awareness of the Network VEKA brand and showcases the benefits of choosing a member. The increased number of visitors to the new site will generate more leads, distributed to the nearest local member to follow up.
“The consumer campaign has so far included a sustained social media campaign and online remarketing programme, run in parallel with our SEO and PPC activity. Stunning new photography has been specially commissioned and a series of videos created to explain the Networkmanship concept; an overarching term to describe all the credentials of our installers: professionalism, commitment and customer satisfaction. Print adverts and advertorials have featured in prominent consumer magazines such as Ideal Home and 25 Beautiful Homes, alongside brand building activity in major national newspapers.
“With Network VEKA celebrating its 20th successful year in business in 2016, and £1bn in cumulative sales, all our activities have been planned to reinforce its status as the pinnacle organisation of its kind in the industry; right down to the clean, fresh and professional look of the new website. Aimed at a consumer audience, it shows homeowners how to make the best of their property and explains how choosing a Network VEKA installer can provide complete peace of mind throughout the process.
“There is a host of information and style advice – the site has an almost 'magazine' feel which makes it very easy to read – while also conveying all-important information about Network VEKA and its guarantees. The internet has fast become the first 'port of call' for anyone researching home improvements and it is only fitting that the Network VEKA website should make the right first impression. It allows us to explain the #Networkmanship premise in a clear and engaging way, so that homeowners are already aware of our values before they even meet their local installer member.
“A number of data capture areas allow us to find out more about visitors, and the products and services that would be most beneficial to them. In this way, their local member company can contact them with advice and services that perfectly suit their needs – rather than a generic offering.
“Finally, we are able to demonstrate the organisation’s high standards with a customer review section, and installers can access the latest up-to-the-minute membership assets and resources through a dedicated trade area. These are exciting times for the Network, and this hive of marketing activity fittingly reflects that!”