A new customer initiative has been rolled out by aluminium and PVC-U trade fabricator, Sternfenster, to help installers become the leading home improvement businesses in their regions.
Focused on retail lead generation, the new installer network programme aims to supply trade clients with exclusive enquiries generated by the fabricator. To this end, Sternfenster has recently launched a new hub website, www.sternfenster.com, featuring a series of user engagement tools, including an installer locator. “Homeowners looking for a supplier in their area will be encouraged to input their postcode, and be redirected to one of our multiple retail platforms designed specifically for lead capture purposes,” explains Mike Parczuk, Sternfenster MD.
“We’re committed to helping our customers grow, and this year we’ve focused strongly on improving the sales and lead generation support for our installers.”
Using interactive tools to engage visitors to the website, such as quote engines for Sternfenster’s PVC-U and aluminium product ranges, the fabricator will capture consumer leads and feed them into a media centre. Its trade customers will then be able to access and use exclusive leads in their designated postcode areas via a password protected login.
Mike commented: “This is only the latest example of strategic sales and marketing support we are offering to our customers, and is designed to generate unrivalled competitive advantages, placing our installers head and shoulders above their local peers.
“Our customers’ success is fuelling our own, and we’re investing huge resources to proactively help position them as the leading double glazing companies in their areas.”
Aside from its latest initiative, Sternfenster has implemented a £4million investment programme this year, including a brand new aluminium factory, which will give the fabricator an extra 25,000 sq. ft. of production space, bringing the total factory square footage to over 100,000. This will help deliver even shorter lead times and further improve customer service at Sternfenster.