The UK’s number one composite door company has just added four new colours to its colour offering: Dusty Pink, Magnolia, Sable and Honey Beige. Chantel Roach, the company’s Marketing Director, comments: “The trend in home design at the moment is for softer, warmer colours that bring a sense of comfort. These four new colours reflect this trend and we are confident our customers will find them a strong addition to our range.”
Fabricators and installers can start marketing the new colours immediately because Distinction has upgraded its Colour Palette shade card to include the new colours. It helps homeowners to see exactly what a more adventurous shade will look like and provides installers with a valuable tool to encourage an upgrade to a bespoke colour.
At the same time as adding the four new colours to its range, Distinction has also switched to using standard RAL and British Standard (BS) names and codes for easy reference on its colours. Chantel comments: “Our customers are busy people. By standardising our colour names we’re making their lives easier.”
Distinction Doors is renowned for the quality of its door slab – it’s the number one choice for fabricators and installers for good reason. But the company is also adept at reacting to new trends and providing excellent marketing support that enable its customers to make the most of the opportunities that the buoyant composite door sector offers. The four new shades are the perfect example of this and demonstrate a company that remains at the forefront of industry innovation.