- Warwick North West -

Opportunities for installers in conservation areas, say Warwick North West

For years, conservation areas were a no-go area for uPVC windows. Recently, however, that’s begun to change. In the last decade, we’ve seen an upsurge in the number of premium quality uPVC products capable of delivering both outstanding all-round performance and convincing timber-style aesthetics.

Products are accepted into conservation areas on a case-by-case basis. That means that just because a product has been cleared for use in one conservation area, it doesn’t necessarily mean it will be cleared for use in another. But there are certain characteristics that all conservation officers look for in window products - and the Innolux range by respected Liverpool fabricator Warwick North West has them in abundance.

“Conservation areas present installers with a big opportunity,” commented Warwick director Greg Johnson, “In Liverpool alone, there are 36, covering 9% of the city and 19,000 properties. That leaves a huge number of homes and potential home improvement projects in need of products that can comply with strict Article 4 regulations – and it’s here that our Innolux windows, based on Eurocell’s market-leading Modus system, could help you win lucrative business.”

Offering classic looks without costly maintenance, the Innolux window provides a viable alternative to timber. Thanks to Eurocell’s highly versatile Modus system, the Innolux comes available in three sash options, standard, slim rebated, and flush sash – with the flush sash option providing an especially convincing option for historic properties. What’s more, with a wide range of woodgrain finishes on offer, installers can tailor an Innolux window to the look and character of virtually any conservation project.

While able to look authentically traditional on the outside, beneath the surface the Innolux offers the state-of-the-art performance of modern uPVC – including superb air-tightness, quick, hassle-free fitting, A-rated energy efficiency, and a 12-year guarantee.

“It’s the sheer versatility of the Modus system that stands it out from the competition,” commented Greg Johnson, Warwick North West director. “Put a woodgrain finish on a flush sash Innolux and you’ve got a tasteful product suitable for conservation areas. Make up an anthracite grey slim sash instead, and you’ve got a sleek, contemporary product that can bring a stylish, modern edge to any property.”

It’s not only in Liverpool that the Innolux window has been met with considerable success, however – the product has also been extensively used on properties throughout affluent Cheshire, as Greg explains:
“Innolux is a fantastic way for installers to make gains at the high end of the market. Like everyone, we’ve found that affluent consumers have become much more discerning over the past decade – no longer willing to settle for just a product that looks good, or one that performs well, they’re now looking for home improvement solutions that excel in every area. Our Innolux range of doors, windows and bifolds has specifically designed to fill that niche.”



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Established in 1998, Warwick North West is the North West’s premier trade frame supplier, manufacturing comprehensive range of PVC-u windows, doors and conservatories.

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