Distinction Doors not only supplies the market-leading composite doors, it also supplies market-leading marketing support too that helps its customers make the most of the opportunities in the market. Chantel Roach, Distinction’s Marketing Director, comments: “Our customers are busy people. Our marketing support has been designed to help them save time and grow their business.”
Distinction’s marketing support covers both online and offline and has been designed to offer its customers the bespoke, flexible support they need. Chantel says: “All our customers are unique, which is why our marketing support has been designed to fit in with our customers’ businesses rather than vice versa.”
The company launched a new mobile-friendly website earlier this year. It has a strong retail feel to attract leads for installers, but there is also an extensive trade section packed with information for fabricators and installers. This includes a huge resource section that contains technical documents, marketing materials and images of all Distinction’s products, including the new Distinction Glass range and stunning lifestyle shots in the comprehensive image library. The section can be filtered so users can find the information they need quickly and easily. Important updates are flagged up to keep customers up-to-date with what they need to know at a glance.
Alongside the website, Distinction offers a range of high quality, retail-focused literature, including an innovative swatch leaflet that includes real samples of the company’s woodgrain skin and encourages consumers to be more adventurous with colour. For customers wanting to take their marketing even further, Distinction recently launched their Design Boutique which offers a graphic design service to produce bespoke marketing collateral to help installers promote their products in ways that are unique to their company.
Distinction’s doors are widely recognised as being the best on the market today, which is why it’s the number one composite door supplier in the UK. What’s also clear is that the company’s marketing support has been tailored to suit the needs of all their customers and helps them make the most of having the market-leading product in their portfolios.