Composite Wood Company is a first time finalist at the G Awards – the UK’s biggest celebration of achievement in the glazing industry. Its placing for Promotional Campaign of the Year – Retail highlights its stunning success in using social media to bring the benefits of Composite Wood to homeowners.
The campaign has generated over 3.5 million Facebook page impressions so far in 2016, creating a continuous social buzz around Composite Wood. Regular posts, offers and competitions are encouraging 1,000+ fans on the Composite Wood Company page to spread the word amongst friends and family.
All leads are passed on to Composite Wood Company’s national network of distributors and installers. The huge retail potential is clear, with one installer reporting they got more leads in 3 weeks than competitors have delivered in 10 years.
Successful 2016 social campaigns include the competition to win the garden room on Composite Wood Company’s FIT Show stand, which attracted more than 1,000 entries and achieved more than one million Facebook impressions.
Boosted posts have added to the success, with a single Facebook post generating 800 sales leads in a single week.
Composite Wood Company is now helping its distributors and installers to develop their own social media channels to drive further growth.
“2016 has been amazing and much of our success has come from social media,” says Tony Pratt, Sales Director of The Composite Wood Company. “Composite Wood decking, fencing and garden rooms are ideal lifestyle products and social media allows us to connect directly with the homeowners who will use them.
“There are also massive opportunities for installation companies and it’s great to be recognised by the G Awards because so much of our business is driven through glazing installers, who see the value of enhancing their range with high-quality home improvement products.
“We’re now looking to extend the social media model we’ve built for ourselves, so that our distributors and installers can achieve the same results for themselves.”
The G16 Awards will be announced at a ceremony at the London Hilton on Park Lane on Friday 18 November.