Conservatory Outlet is preparing to unveil a beta version of a B2C app which will be made available solely to its retail partners and their clients.
Developed for both android and iOS operating systems, the app will have the primary aim of improving communication between installation companies and homeowners during home improvement projects; keeping customers better informed and making Conservatory Outlet retail partners more accessible in the digital age.
The idea for a network-wide app stemmed from another successful initiative of Conservatory Outlet’s – its online review centre which was launched three years ago and through which feedback has highlighted communication as the biggest area for improvement.
The app will open up new communication channels between the company and the consumer, using modern and convenient techniques, such as push notifications, to offer customers real-time information about the progress of their project.
With the concept for the app having been years in the making, the specific system developments have been underway for approximately 9 months following input from a series of focus group meetings. Over and above its primary purpose, Conservatory Outlet’s app offers endless scope in the future for remarketing and customer engagement. The aforementioned review centre will itself be incorporated into the app, inviting feedback after every stage of the installation, not just when the job is complete.
Conservatory Outlet Joint Managing Director Greg Kane said ‘Although it seems apps are fast becoming the new ‘must-have’ business tool, our own app has not been developed just to tick a box. It will hopefully be the biggest initiative that Conservatory Outlet has ever embarked upon for both its retail partners and end-users. We want to change the way that projects are managed, using modern techniques that most people now prefer, to overcome the communication lapses that can sometimes occur for one reason or another.’