More and more companies are not only switching to TruFrame for their impressive range of hand finished uPVC window and door frames, but also for the comprehensive support from their dedicated in-house marketing team, that has now been in place for 18 months.
TruFrame Marketing has been set up to simulate a small in-house ‘agency’ led by marketing manager Simon Box and fully supported by two full-time professional graphic designers/marketers. But crucially and without typical agency fees, TruFrame customers can benefit from a new corporate identity, showroom POS support, bespoke managed direct mail campaigns, email shots, bespoke brochures, installer packs, vehicle livery and general B2C marketing.
From bespoke product brochures, including the latest composite door and fully mechanically jointed Refine, to ‘working in your area’ drop cards, door hangers, magazine advertising, targeted flyers and even exhibition stands, the team at TruFrame have already carried out a wide range of projects. New customers have been supported to grow their own businesses and even established companies have seen an injection of leads from TruFrame Marketing initiatives.
A number of existing companies have benefitted from TruFrame Marketing, not just by giving a tired company logo a refreshing new look, but mainly by targeted and managed campaigns, designed to increase leads and close more sales. There have also been a number of companies subscribe to TruFrame’s Double Glazing Network, which has proven to be a successful online lead generation tool, capable and proven in delivering considerable returns for scheme members.
Simon Box, marketing manager commented: ‘TruFrame marketing operates as an in house ‘agency’, yet without any associated costs for our customers. This is something not replicated within this industry that we know of. Sure there are similar offerings out there, but in the main there are still steep financial costs associated with ‘marketing support’ from competitors once you dig a little deeper.
He continues: We supply our customers hand finished frames with renowned quality and service, plus incorporate our industry leading online Customer Portal, and growing added value benefits. We’re a true support function for our customers and their impressive returns speak for themselves. We’ve helped ignite considerable growth for us as a business, whilst they’ve excelled in their respective local markets.’