Following the successful sale of Polyframe in July, Nick Dutton is now focussing all his attention on Brisant Secure and becomes joint CEO with Steve Stewart. Brisant has been growing at an explosive rate.
Brisant, sole sponsor of the 2017 MLA Lock Expo, is a major player in the professional locksmiths’ market. But the launch of Ultion, the flagship door cylinder, to the market one year ago has been described as having transformed the door market.
Joint CEO Steve Stewart says: “It’s been an extraordinary transformation in a conservative market. Traditionally the door market has been using very cheap and very insecure locks in their doors. Typically these cylinder door locks cost about as much as a pint of beer, so the idea of using more expensive cylinders that are several times more secure to sell doors was untried. Some thought the idea that a hard-nosed door market would switch, and switch so quickly, was pie in the sky.
“But just one year later, Ultion has moved from being an interesting niche product to a standard main-market quality cylinder. Many leading large and medium sized door companies are now using Ultion as standard, and many, many smaller firms too.”
The Brisant team has expanded multifold during the past 12 months and moves to new premises shortly to stay ahead of its explosive growth. Brisant is also launching some equally innovative products that are expected to have a big impact on the market.
To maintain Brisant’s astonishing growth, Nick Dutton and Steve Stewart become joint CEOs, with Nick responsible for marketing and sales, and Steve for operations and technical.
Joint CEO Nick Dutton says:“The year since the launch of Ultion has been an uber-exciting ride. The door market is using Ultion to sell doors. Now my other commitments are over I can devote all my time to Brisant’s objective of making doors easier to sell by giving homeowners the security they deserve.”