Copies of the new aluminium retail brochure from Customade have been flying of the shelves as installers catch on to the growing potential of aluminium and the industry leading showroom and marketing support package on offer from the Gloucestershire based aluminium fabricator.
The 36-page luxury REAL Aluminium brochure is the UK’s only retail brochure dedicated to the full range of aluminium fenestration products. It has been designed to introduce homeowners to the designer appeal of aluminum and to bring them the industry’s widest choice of aluminium windows, bi-folding doors, sliding doors, composite doors, French doors, residential doors and roof lanterns.
REAL Aluminium has been created to give the installer everything they need to promote and sell aluminium with complete confidence and has already been a hit with those installers who are keen to enter the lucrative world of aluminium with the support of one of the UK’s biggest aluminium fabricators behind them.
The dedicated aluminium retail brochure, which can be totally personalised to the installer, has been designed to fill a gap in the market for a professional retail aluminium brochure. With a blend of product information and lifestyle imagery, it helps the homeowner to visualise how aluminium windows, doors or lanterns could transform their home and add value to their property. Illustrated with beautiful photography of aluminium in real-life properties, it takes the reader through each element of an aluminium installation in a clear and easy to understand format.
Claire Miller, Customade Group’s Marketing Manager, explains: “The entire concept of REAL Aluminium is to make pricing, quoting and promoting aluminium as easy as child’s play. This unique new brochure and the extensive marketing support package behind it has been developed to give our installers the vital tools they need to create a professional appearance and successfully break into aluminium. A dedicated retail website is currently in development, which will our customers with high quality leads for aluminium products with typically higher profit margins.”
The comprehensive and personalised REAL Aluminium marketing support package for installers brings a wide selection of professionally designed marketing materials. It includes brochures, which can be personalised with the installer’s logo and company details, digital marketing support, direct mail and advertising templates, retail leaflets and showroom display graphics. The experienced marketing team at Customade is also on hand to guide installers through their marketing and to develop a tailored programme to help them sell REAL.
Launched in June, REAL Aluminium, is designed to eliminate the common pitfalls associated with the supply of aluminium and to make sourcing aluminium as easy as buying PVC-u. Customade’s purpose built 72,000 square foot factory in Stonehouse, Gloucestershire, exclusively manufactures the REAL range and holds more than 100 miles of aluminium extrusions in stock in four colours - white, grey (7016), black (9005) and dual grey on white. Lead times for REAL Aluminium are typically faster than average at just two weeks.
Customade also offers its bespoke window surveying and pricing software - REAL Custodian - which allows installers to access prices and create quotes instantly. Alternatively, Customade provides a 24-hour turnaround on quotes and a price book with all windows priced individually if installers wish to price windows themselves.
To find out more about REAL Aluminium, please call 01453 826884 or visit www.real-aluminium.co.uk .
Customade was established in 1979 and offers a comprehensive range of PVC-u and aluminium windows, doors and roofs. The £35 million turnover Customade Group, which employs over 300 people, also includes Atlas Glazed Roof Solutions, Fineline Aluminium, which supplies designer architectural aluminium products with very slim sight lines, and Hourglass Seal, which manufactures sealed glass units.