Cramlington, 06. June 2016 – RENOLIT has launched Smooth 2, a new architectural surface texture with improved scratch-resistance into its RENOLIT EXOFOL MX range of exterior films. Seven colours are available from stock, including the brand new introduction RENOLIT EXOFOL MX Black Grey Smooth 2:
RENOLIT EXOFOL MX Signal Grey 7004 Smooth 2
RENOLIT EXOFOL MX Basalt Grey 7012 Smooth 2
RENOLIT EXOFOL MX Slate Grey 7015 Smooth 2
RENOLIT EXOFOL MX Quartz Grey 7039 Smooth 2
RENOLIT EXOFOL MX Grey 7155 Smooth 2
RENOLIT EXOFOL MX Anthracite Grey 7016 Smooth 2
RENOLIT EXOFOL MX Black Grey 7021 Smooth 2
A smooth emboss with increased scratch-resistance opens up new perspectives as well. It offers a pleasant feel while being resistant against contact. The surface geometry has been developed so that the raised areas are slightly rounded, which improves performance whilst maintaining the uniform surface structure. The new emboss is available ex-stock in seven shades and can also be produced in any other RENOLIT EXOFOL colour on request*.
Year on year foiled window installations are growing and within that growth the percentage of installations which are solid colours has also increased. As demand for solid colour continues and so does the trend towards smooth surface solid colours which create modern architectural statements on new builds or refresh older buildings with a modern facade. This new trend is reflected in the UK where sales of the RENOLIT EXOFOL MX solid colours with smooth surfaces have grown by 35% in 2016 compared to the same period in 2015.
Growth of solid colours spans a wide colour spectrum. Market share for black-brown, anthracite grey, slate grey, and light greys have seen particular growth. The seven new Smooth 2 colours reflect this level of popularity and spans a variety of light, medium, mid and dark greys to the new very dark black grey. The fact that there are so many colours reflects the requests from increasingly design-led consumers. It is no longer enough to only offer one or two shades, this new generation of discerning customers want far more choice.