With the efforts of exhibitors recognised by the organisers of The FIT Show as being one of the most important contributors towards the excellent visitor numbers and quality attending the first two events, for 2016 it was decided to further encourage, recognise and reward exceptional efforts made by exhibitors to encourage visitors through the door.
Six Awards were created with a core principle that they should be judged completely independently by a team of experts that included Tom Gray, Chief Executive of the Southwater Event Group which owns and operates The International Centre, Teford together with hotels and the event production company Stagecraft; Alison Griffin, Sales and Marketing Director of The International Centre; Annie Byrne the editor of Exhibition News the leading exhibition industry magazine; and Jenni Jacques, Marketing Director of the Association of Event Organisers, the representative body for the events industry.
After times spent considering the data submitted and wandering the aisles during The FIT Show studying the exceptional stands that characterised this year’s show, their conclusions were delivered to a hushed audience at The FIT Show Gala Dinner.
The winners were:
• Most Effective Use of Social & Digital Media FIT Award: Mila Hardware
• Most Successful Visitor Campaign in Terms of Visitors Delivered: Carl F Groupco
• Best Creative FIT 2016 Marketing Campaign FIT Show Award: Quickslide
• Most Creative Shell Scheme Stand FIT Show Award: Universal Arches
• Best Stand Design Under 80m2 FIT Show Award: Supalite Roofs
• Best Stand Design Over 80m2 FIT Show Award: Liniar Profiles
The AEO’s Jenni Jacques said: “I was delighted to be asked to judge the FIT Show Awards and attended on the first day of the event. It was a great show. As soon as I walked in I could tell everybody had made a fantastic effort to make it into a vibrant and dynamic industry event for visitors. This made judging the awards a challenging task and one that we took extremely seriously; we walked the halls for a few hours putting ourselves in the shoes of a regular customer before deciding on a shortlist and ultimately choosing the well-deserved winners. Well done to all involved.”