The recent FIT Show was ‘flat-out’ success for Atlas Glazed Roof Solutions, with the 10-strong Atlas team picking up hundreds of enquiries for the industry’s slimmest glazed roof. Atlas proved it could compete with the bigger players in the industry as crowds gathered to see its range of conservatory roofs, lanterns, rooflights and contemporary mock orangeries during the three-day event.
Visitors were treated to a spectacular array of glazed roofing products, which are arguably the most contemporary and best looking in the industry. They included the recently extended range of Contemporary Lanterns and a full sized Skyroom – the most realistic contemporary mock orangery on show at FIT. With its dummy ringbeam and sleek high aluminium external cornice to create the appearance of a real orangery, the Skyroom wowed visitors, many of whom thought it was a genuine orangery.
The real draw to the stand however was the brand new Atlas Flat Rooflight, which brings ultimate performance and maximum light in a sleek, minimalistic design. Every visitor was excited to see this ground-breaking and highly competitively priced new product, which has been developed to satisfy a growing trend for flat roof products.
Visitors to the stand caught their very first glimpse of the slim-line Flat Rooflight, which carries Atlas’s signature modern aluminium characteristics to achieve a flush glazed look with minimal internal and external sightlines. Designed to provide exactly what the homeowner and installer needs in a flat rooflight, it was dubbed by many at the show as the ‘ultimate flat rooflight’ and a ‘fitters dream’. Seven orders were placed for this cutting-edge product within hours of opening at FIT. Ultra slim-line and high performance, it is competitively priced to help installers to really maximise their margins.
Gareth Thomas, Sales and Marketing Director at Atlas Glazed Roof Solutions, said: “Atlas was the fastest growing conservatory roof system in the UK in 2015 and FIT was the perfect event for us to show off some exciting developments in conservatory roof design, especially our new Flat Rooflight which generated a staggering amount of interest – everyone wanted one! This year’s FIT Show was absolutely fantastic and way beyond our expectations. Our stand was packed with a superb selection of fitter-friendly products and it was buzzing with excitement from the moment the show opened until it closed.
“It’s the third time that we’ve exhibited at FIT and this has been our biggest and best show by far. It was a great opportunity for us to demonstrate the unique characteristics of an Atlas product to new and existing customers and to catch up with our friends in the industry. So many people commented on how good the stand looked and the really high standard of our package, from our products and marketing right through to the dedicated team behind it all. We’re now busy following up the enormous number of leads and planning more great installer-focused events to keep the momentum going.”
A long-standing Atlas installer, Yes Glazing Solutions, visited the stand during FIT. Managing Director James Howard said: “The Atlas stand certainly did not disappoint. It was clean and spacious - the perfect backdrop for the Atlas range of crisp, contemporary products. The new Flat Rooflight looked very good indeed and drew lots of interest. There were plenty of similar conservatory roofing products elsewhere in the show, but Atlas really shone because their products just look so good, with no fussy and unnecessary components to detract. Gareth and his team did a great job on the stand and I’m sure they’ll be delighted with the response from visitors during the show.”
As demand for larger contemporary style lanterns has risen sharply in recent months, it was no surprise that the ultra-slim range of four-pane Contemporary Lanterns also attracted lots of attention. The collection, which features the hallmark internal and external aesthetics of an Atlas roof, is now available in sizes up to 3000 x 1500mm. Delivering ‘MORE SKY, 25% LESS ROOF’, this fully aluminium, thermally broken system boasts the slimmest sightlines in the industry. Comparative tests reveal that the Atlas Contemporary Lantern features a 60% slimmer ridge and 38% slimmer hip internally and an external ridge and hip, which is more than 50% slimmer than its rivals.
There was more than a hint of friendly rivalry among visitors who entered Atlas’s novel ‘NO BARS, MORE STARS’ competition to guess how many mini stars were encapsulated in a glass unit. The winner who was closest to the exact total of 27,721 was Paul Nugent from Malvern Glass. He guessed 27,780.
Atlas Glazed Roof Solutions is part of the £35 million turnover Customade Group. The group, which employs 300 people, also includes PVC-u and aluminium window and door fabricator Customade and Fineline Aluminium, which supplies designer architectural aluminium products with very slim sight lines, and Hourglass Seal, which manufactures glass and sealed units.
For further information, please contact Atlas on firstname.lastname@example.org or phone 02838 327741.