Months of rumours and speculation are now at an end as Profile 22 takes the wraps off of one of the industry’s most eagerly awaited new products. Hailed as the biggest launch in the window industry for a decade Profile 22 is revealing Optima on the Epwin Window Systems stand at this year’s FIT Show.
Not one but two major new systems for the domestic sector, together with a system developed specifically for commercial sectors, have been developed from the ground floor up to offer the most advanced window and door suites available in the UK market today. For in addition to the sheer depth and complexity of the products, visitors will also find that this will also be the most comprehensive systems launch ever undertaken. The most advanced extrusion technology in the UK will produce products that represent a step-change in advanced window and door design. Couple that with the most thoroughly researched and resourced marketing and customer support programmes and visitors to the Profile 22 stand will change their perceptions and expectations of what a modern window system should represent.
Behind this launch is a radical rethink of each of the key processes in the production of a window and door system for the 21st Century: Extrusion systems that ensure superb quality and consistency whilst protecting the environment through reduced energy and ecological impact; support systems and programmes that reflect customer needs and desires in a society that is more informed and with higher expectations than ever before; and products that easily satisfy current technical and aesthetic demands by anticipating those of many years ahead.
Two product streams are characterised by the Optima Chamfered System and the Optima Sculptured System, from which a huge number of options are available including a brand new Flush Casement to compete in the burgeoning ‘heritage’ flush sash timber replacement sector.
In basis the systems offer a 6 Chamber Outer Frame (up to 8 with RCM inserts) and a 5 Chamber Sash (6 with RCM) structures that provide optimal thermal performance and rigidity with the capability of U values as low as 0.8 W/m2K with appropriate Argon filled IGUs. Around these basic structures will be the widest range of ancillaries and add-ons of any system on the market to allow the production of windows in every style, for every property. Important niche products such as a Fully Reversible Window; a Vertical Sliding Sash; Flush Tilt & Turn; a Flush Casement; Composite Door; French Door sets; and a Patio Door may be manufactured by combining profiles with the Optima suite.
The Profile 22 system Optima replaces enjoyed huge popularity for its aesthetics and Optima retains a close similarity, but with a larger rebate and reduced bulk in the upstand. The distinctiveness enjoyed by Profile 22 over other systems will therefore continue.
The real difference however is in the details: The outer frame and sash feature optional additional third seals for improved weather and thermal performance, features that are unique to Optima amongst UK systems; Deeper drainage channels further improve water egress and contribute towards weather performance; as does the 13mm stack hinge which increases overlap cover to 10mm compared to the 6-8 mm expected of other systems with improved thermal G values.
Bead location has been fully researched with the result that glazing clips are unnecessary to pass security tests and are future-proof against proposed and anticipated enhancements to PAS24. The inclusion of a central Eurogroove increases rigidity and security whilst strategic wall thickening provides significantly improved fixing location for improved hardware retention. Optima has been designed to offer the widest choice of glazing options on the market including 24 and 28mm double and 36, 40 and 44mm triple glazed units.
For door production a wider midrail has been provided to offer more room for the letterplate security cowl, which again meets PAS24, currently and in the foreseeable future. And a clip-in dedicated floating mullion is a simple and yet highly cost effective addition.
Ease of fabrication has been completely thought through to simplify production, improve output and reduce errors and therefore remakes. Such details as the increased webs within the profile that provide additional support under weld clamp pressure to counter weld sink, prove the depth of thought that has gone into the design of Optima as a total concept.
The increased demand in the window market for colour and woodgrain has been acknowledged with an increased stock and fast turnaround of special colour options. The Optima foil offer is superior to that of any other systems supplier.
Clare O’Hara, managing director of Profile 22 parent Epwin Window Systems, says that her team was given the widest remit to design and develop the new systems: “First we researched the markets: no longer can products be developed with the customer support and marketing support packages tacked on. For Optima these were inclusive. Our marketing and customer service teams therefore worked alongside our engineers in the research and development process.
“We also wanted manufactured quality to be the best in the market and so in addition to the product development we have invested in the most advanced extrusion systems available today. This investment ensures consistently excellent profile quality whilst also significantly reducing the environmental impact of the production process. Homeowners will increasingly question such values,” added Clare.
“Our fabricators and their customers can go forward with the confidence that with Optima they are offering the most advanced window and door products available in the UK today.”