Bison Frames, home of the Genesis product range, has just launched a new retail brochure designed to highlight the benefits of their Genesis Vertical Sliding window and help customers secure more sales.
Mark Tetley, Director of Bison Frames said, “Our Genesis Vertical Sliding window really is a game-changer in terms of sash window design. As such, we needed a high-end quality brochure that portrayed the product’s elegance and USPs to capture the attention of the consumer.”
The retail brochure is the cornerstone of Bison Frames’ marketing offering. It’s a high quality, 24-page brochure with a contemporary look and feel that showcases the Genesis VS and what the product has to offer. Stunning imagery and compelling text combine to show homeowners the quality and technical excellence that a Genesis VS delivers.
Since the product was introduced to the industry, the Genesis VS has really packed a punch in sash window design. It continues to be accepted throughout heritage buildings where previously timber would have been the only option. This is due to the authentic looks and the use of traditional timber jointing methods on the frame and sash rather than the usual 45 degree PVC-U weld.
Despite the window’s obvious heritage appearance, the Genesis VS has always been a very modern window and has been widely accepted in both retail and new build markets. It is as easy to fit as any other PVC-U vertical slider. It has a tilt open facility for easy cleaning and is capable of achieving window energy rating (WER) of A, B and C ratings.
Mark concludes, “Our new retail brochure is designed to help consumers understand the quality their supplier is using and the wealth of options available. Our customers’ appreciate the quality and value of our Genesis VS and they now have the opportunity to pass that message onto the consumer.”
To order copies of the new Genesis VS brochure call 0800 138 3838.