Design flexibility, high-end quality and speed of service were key factors in the decision to use Jack Aluminium for the commercial doors and shopfronts for two branches of fashion brand Hugo Boss.
The installations – at the fashion retailer’s Liverpool and Brighton stores – were commissioned to Nottinghamshire-based TAG Architectural. The company recognised that the Jack Aluminium system would create not only an eye-catching effect but also meet the specific requirements at each branch.
“The two locations were very different, so we needed a systems supplier responsive enough to adapt to requirements,” confirms Terry Taggart, Director of TAG Architectural. “Planning conditions were strict in Brighton, while the Liverpool One shopping centre had its own demands.
“One of the biggest challenges was the size of the doors, which are considerably taller than the norm. We needed to work with a systems supplier who could anticipate, redesign and resolve the issues. We knew from past experience that Jack Aluminium is more than capable of that level of detail.”
Other requirements included the incorporation of a chrome nickel effect on the aluminium for the Brighton shopfront. TAG Architectural was impressed at the speed with which Jack Aluminium met this unusual request. “The material was painted and supplied in under 10 days from design approval to installation, to help achieve the client’s tight timescale. You wouldn’t get that turnaround from anybody else.”
Of particular note was how the versatility of the Jack Aluminium system allowed TAG to provide the client with a four-day turnaround of the internal smoke baffle, which ensured that the client could achieve its opening day.
The shopfronts were fitted during Summer/Autumn 2015 and now provide an appropriately aspirational pull for shoppers in Liverpool and Brighton.
“This type of high-end retail work requires exceptional quality and Jack Aluminium’s shop front system consistently delivers in terms of product and service.”