Truemans is gearing up for its upcoming debut at the Telford FIT show. Not only will this year mark the company’s first appearance, but also the first time any window and door trade counter business with no manufacturing or fitting operations has exhibited at the popular industry event, now into its fourth edition.
Unlike other exhibitors, Truemans is not showcasing any products from their very extensive portfolio. Instead, the company’s stand will be dedicated to promoting its trademark value added services and exceptional customer support, which have fuelled its success and popularity with small and medium-sized installers across the North of England.
“We’re not approaching the FIT Show as an opportunity to get a huge amount more business,” said Truemans MD, Joe Trueman. “For us, this is a chance to raise awareness of our brand and promote our comprehensive services to a wider audience, reaching installers in areas we aim to cover with new outlets over the next few years.
“We want to show as many people as possible just how competitive our business model can be, and how that in turn can benefit you, your business, and your customers,” added Joe.
Originally an installer-fabricator, Truemans has flourished since taking the bold decision to cease manufacturing and concentrate purely on supplying the trade with high-quality products at competitive prices, while developing a true customer-focused culture. Using its retail experience, the company has designed a series of effective tools to help small and medium-sized installers become more successful, whereas thanks to its manufacturing background, Truemans has the necessary technical expertise to assist trade customers with complex projects.
The company is putting considerable effort into making an excellent first impression at the FIT Show. Due to be manned by seven staff, the Truemans stand is full of surprises ready to be discovered by show-goers. Two large screens will show promotional videos on the company’s marketing support and product range, while a number of iPads will be used to demonstrate its user-friendly online ordering system and quick retail quotation service.
“To say the Truemans team is excited about our FIT Show presence this year would be an understatement - it’s quite an honour to be the first window and door outlet that’s independent from any manufacturing or installation business to exhibit in the FIT Show history – and we aim to make it a memorable debut,” concluded Joe.