The growing importance of the web in marketing is illustrated by figures recently released by Distinction Doors, with traffic to their company’s website up by 90% year on year. Simon Butterworth, Distinction’s Marketing Manager, commented, “These days, the internet is the first place people go when researching home improvement ideas and therefore it’s vital for us to have a website that clearly showcases the benefits of a Distinction composite door.”
The biggest highlight of the site – and one of the most visited areas – is the Door Designer tool. It’s a clever tool that allows homeowners to design their own door, from the style and colour to the glazing panel and hardware. Simon said, “We know from the number of hits this tool gets how popular it is with homeowners, with over 40% of all visitors to the site going on to design a door.”
Alongside the value-packed consumer section of the website is a trade section that gives fabricators and installers more information about Distinction Doors and an extensive asset library for customers, containing all the technical documentation and marketing materials required to support their growth.
Simon concluded, “The website and door builder software are more than delivering return on investment for us. We’re planning to build on this success with further investment later on in the year to make them an even more valuable tool for our customers.”
All in all, the website is just what you’d expect from the UK’s number one composite door supplier. And it’s the perfect illustration of the effectiveness of the marketing support it offers to its customers.