Specialist composite door fabricator, Vista, have launched the first video in an ambitious new marketing strategy for the year ahead. The stylish 25-second clip showcases the company’s best-in-class composite door, XtremeDoor – delivering a punchy breakdown of its security and weatherproofing features, while roving over its authentic woodgrain finish and polished stainless steel hardware.
This first video will be followed by eleven others in the months to come, as part of a year-long campaign to increase brand awareness, and help the fabricator’s installer clients promote XtremeDoor to end-users.
Vista MD Keith Sadler commented: “According to Cisco, the American multinational technology company, video will account for 69% of all web consumer traffic by 2017, moving up to 80% in 2018. We live in a fast-moving digital age, and promoting video through social media allows you to quickly create a buzz around a brand or product. We’ve got some stunning footage of XtremeDoor, and we’re encouraging our customers to upload the videos to their websites and have them playing in their showrooms. This will help installers build trust with their audience and communicate the features and benefits of XtremeDoor much more effectively. The first video looks fantastic and we’re looking forward to rolling the rest out over the coming months.”
With a bespoke Yale 5-point lock, tripled-sealed outer frame and stainless steel hardware backed by a 25-year guarantee, XtremeDoor is renowned industry-wide for its robustness and reliability. The door has withstood rigorous weather testing by Winkhaus laboratories, brutal security testing by Greater Manchester Police and has been proven to be 19% more thermally efficient than the solid timber core composite door and 17% more thermally efficient than the traditional timber panelled door. An incredibly wide selection of styles and colours makes XtremeDoor suitable for traditional and modern properties.
Watch the video here https://www.youtube.com/watch?v=XtVM6FGmvzs