Faced with a continued rise in demand for their products in the South West of England, Swish fabricator Seal-Lite Group has reached the end of an 18 month period of investment in the company’s infrastructure with the company’s customers immediately seeing clear benefits.
No less than £300,000 has been spent in a programme that has seen every aspect of the Clevedon, Somerset-based company’s production facility enjoy improvements with an impressive shopping list that has included new machinery from Rotox, Elumatec and Haffner-Murat in addition to tracking technology provided by First Degree Systems. The result is not only greater than 99% on time and in full deliveries to its customers, but a marked improvement in the efficiency with which those remarkable figures are now achieved internally.
With sales now swelling to more than £5 million including a rapidly growing trade sales division of £3 million, Seal-Lite has grown on the back of its policy of offering transparency and value for money but crucially, dependable quality and deliveries. The latest investment is designed not only to allow the company to cope with the continued increase in sales but also to be able to maintain and even improve its efficiency whilst providing ease of management and control of the company and its day-to-day output.
“We have an excellent reputation in the South West that means we will grow into the increased capacity as a matter of course,” said Chris Shearn who runs the company with brother Jim. “We were already running at very high efficiency and quality rates but we wanted to improve the processes as well as grow output, so we were also operating well within our comfort zone.”
Demand for the company’s products has increased through its retail sales but at an even greater rate of growth amongst trade customers. “Retail customers are the most demanding and you have to be at the top of your game to compete in that sector,” said Chris. “And that makes our offer especially sharp for trade customers who enjoy the same service and support. The Swish brand also continues to be very effective,“ he added, “backed with a huge range of brochures, samples, mailers, point of sale and even clothing that they use for their own customers.”