Deceuninck has reopened its purpose-built 140,000 ft2 ‘Beaversbrook’ warehouse, a short distance from the company’s factory in Calne, Wiltshire.
“The warehouse is vast,” says Managing Director Roy Frost. “But we need the space. It’s already nearly full of stock so we can make good our customer promise. Customers can order doors and windows in any of 26 colours and white for their next delivery. You can only do that if you keep over 2,500 stock-keeping-units in stock.”
Using Deceuninck Online, customers can look into the warehouse anytime 24/7 and put their name on the stock they want for their next delivery. “That gives them the confidence to offer installer customers colour on their usual ‘white’ lead time” continues Roy. “With our best-in-class new sliding patio, Slider24, for example, there’s no waiting. It arrives in any of 26 colours with matching cills, trims and ancillaries at the same time as the homeowner’s new windows. No wonder they sell more!
“Until they see it, people don’t appreciate how much stock you have to carry to supply 26 colours in a wide range of windows and door profiles with all the ancillaries, cills and trims to go with them. Our competitors think we’re crazy to keep that much in stock, but Deceuninck fabricators and installers love it because it means they can sell colour as easily as white in a wide range of windows and doors to help their customers grow and win new business. We make a big promise so we and our customers stay No.1 for colour.”
The warehouse will free up the space to grow in Deceuninck’s factory.
For more information on Deceuninck’s market leading colour promise, call Sales Director Rob McGlennon on 07818 383385.