National Plastics is the UK’s largest independent trade counter network and when you visit one of the stores it’s easy to see why. Quite simply, the overall experience is second to none.
Giving customers what they want is something that’s central to Managing Director Geoff Foster’s vision for the company, which is why the customer experience is so important to him. “Our customers are busy people and our aim is to make their lives easier. To do that, two things are vital: stock availability and staff knowledge.”
When it comes to stock, National Plastics is renowned for its range, which includes fascia boards, soffits, trims, internal and external cladding, guttering, drainage systems, carports and canopies, windows, doors, conservatories, EPDM rubber roofing and much more. What’s perhaps less well known is how much of that stock is always available. “We aim to keep 99% of our stocked items readily available at any one time,” says Geoff. “The last thing a customer wants to hear when he’s made a special trip to see us is that an item won’t be in stock until later on in the week. We keep the number of times that happens to an absolute minimum.”
What’s also noticeable about a visit to National Plastics is how ‘on the ball’ the staff are. “Our staff are genuine product experts,” says Geoff. “It means our customers can trust them to answer any questions, make informed suggestions and offer useful advice whenever it’s needed. Whether it’s a regular customer from a big company or a one-off visit from a one man band, our staff will always want to help as much as they can.”
It is clear that National Plastics’ approach of making customers’ lives easier is proving very successful. The company has added £9 million to its turnover in recent years and plans to take its total number of stores to 50 by the end of end of 2017.
You don’t get to be the UK’s largest independent trade counter network by accident. So if you’re not already a regular customer, visit your nearest National Plastics store to find out what you’ve been missing.