It was a winning night for Mila at the G-15 Awards with the marketing team winning the trophy for the Promotional Campaign of the Year (Trade), and PA extraordinaire Amanda Boikovs being named the first ever G-Awards ‘Unsung Hero’.
Mila’s launch of its ProSecure hinge in the first half of 2015, with its theme of speed and memorable #freetime message for customers, was judged the best trade marketing campaign of the year.
Marketing Manager Sarah Gyde said: “This was a fantastic award for us to win because the whole campaign was developed and delivered in house. It was original and fun, and most importantly, it helped us to generate a huge number of enquiries for the product and to exceed our sales targets on the ProSecure hinge by more than 100%.”
Amanda Boikovs was nominated for the new Unsung Hero award by Mila’s Managing Director Richard Gyde. He said: “This award could have been created with Amanda in mind – she is one of those super-efficient ‘behind the scenes’ people who keeps the Mila machine running smoothly and above all keeps everyone smiling.
“Officially, Amanda is my PA and the HR and Payroll Administrator, but she also somehow juggles a million other jobs from organising the directors’ diaries to making sure that everyone gets their annual flu jab.
“Overall it was a great night for Mila’s women with Amanda, Sarah and our marketing assistant Jo Flinders all up on stage to collect their awards.”