One visitor in every five converted into a sale …ten new accounts within days – it’s little wonder that DOORCO was quick to book a return to the FIT Show in 2016.
“With that kind of success from the first two shows, there was never any doubt we’ll back next year,” said MD Dan Sullivan.
“We went to the first event to showcase our major new venture into prepped composite door slabs, as well as our new in-house painting facility, and by the end of the show 20% of all our visitors had signed up to the range.
“At the second show, we launched three new door designs, as well as our new brand identity. We opened ten new customer accounts immediately after – every one of them from people we had met at the show.”
He continued: “Both of these were important developments for DOORCO, especially the move into prepped slabs which was a very major diversification for us, and we’re pleased to say both FIT Shows delivered the results we needed. They played a real part in the success of these products as well as the company’s growth overall.
“At FIT 2016, we will not only be featuring a number of product innovations but also new customer service initiatives and we are looking for the same kind of results the third time around.”