- Deceuninck -

Letter to the Editor - Is there more to be optimistic about than meets the eye?

Roy Frost, Managing Director Deceuninck

Dear Ian,

There’s always a rush to comment on a Budget, but rushed reactions often see the downsides first – what the Budget got wrong and opportunities missed. Maybe waiting two weeks makes the difference, but on balance it seems to be a positive, relevant Budget for the industry. Focussing on the positives…

Deregulation and relaxing planning permissions to encourage building could be the spark that moves the industry up a gear.

Removing the barriers to building homes is a good thing for our industry.

With every new house built you encourage someone to take their first step onto the property ladder. But many new homes are bought by existing homeowners and moving house is one of the biggest triggers for home improvements. Moving home sets up a chain reaction between a number of buyers and sellers, depending on how long their chain is.

Not every move triggers an immediate burst of home improvement, but most are improved sometime in the next five years. Moving home has a ripple effect. Whatever they improve, it’s good for the industry.

More new homes built leads to more home improvements which leads to more doors and windows.

The Chancellor didn’t do all we’d like him to, but he created the conditions for good steady growth. Good news, surely?

Yours sincerely

Roy Frost
Managing Director

News title: -    Letter to the Editor - Is there more to be optimistic about than meets the eye?
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Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

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