Solidor’s desire to drive innovation has again been realised with the launch of the new Ultion 3 star cylinder from Brisant-Secure, which has achieved the coveted Sold Secure Diamond standard from the Master Locksmiths Association (MLA).
High security has long been associated with all Solidor products, given the renowned solid, hardwood core and exclusive Avantis lock which features the industry’s largest deadbolt and hooks in the industry, all part of an important consumer message. But the new Ultion lock from Brisant-Secure takes composite door security a big step further, helping to make for the industry’s most secure and differentiated composite door.
This new Ultion cylinder is just one of two that have achieved Sold Secure Diamond, which is a real life test operated by the MLA and it provides all the functionality of a cylinder guarded lock, without the additional cost. This makes the upgrade to this cylinder an obvious security enhancement and the opportunity for installation companies to realise more profit, a clear win/win scenario.
The industry can sometimes appear guilty in failing to sell the benefits of the upgrade to a better cylinder in recent years, yet research shows that security is the number one driving factor in external door sales and Solidor promise they’ll be addressing this with some eagerly anticipated marketing tools.
Steve Stewart, managing director of Brisant-Secure commented: ‘It’s re-assuring to know that forward thinking companies such as Solidor value the importance of having the very best security features in their doors. With the Ultion lock they can now offer the consumer the most secure composite door in the market, not to mention the best looking!’
Joe Martoccia, managing director of Solidor Group concluded: ‘Yet again we’re announcing an industry first with the adoption of the Ultion lock. It’s providing our network partners with a major sales differential and one that can yield increased margins, while at the same time satisfying consumer demand for better security.’