- Solidor -

New Solidor showroom for PJ Plastics


The first installation of the new Painswick finish, in a white door frame by PJ Plastics.

PJ Plastics have just upgraded their stunning showroom in Bexley, Kent, which now features 10 beautiful Solidor composite doors, with all 18 colours on show including the latest Cotswold-inspired Painswick finish.

The Showroom Bexley, as it has been branded, was formally opened up by the local mayor, with local MP James Brokenshire attending the first formal day of opening for the Premium Installer, just 18 months ago. While Solidor’s impressive and proven lead generation engine has provided some strong leads, the reputation of the company, the products on show and the newly refurbished showroom have done much to provide a constant stream of enquiries.

The company’s reputation was enhanced back in 2013, when they won G13 Installer of the Year and have built a very strong reputation in the local area. Now with this impressive new showroom and a flat screen TV mounted on the wall, consumers can design their very own Solidor in real time and it’s already proving a big success. The first sale of a Painswick, Ludlow door was completed on the very first day that the Painswick door was put on show, an impressive achievement.

The showroom is managed by Heidi Farmer, who believes that 9 in every 10 door sales are sold to a female in their experience, in what has been traditionally seen as a more male dominated sector. Statistics have also shown that the sales of Solidor products in The Showroom Bexley have also come at the expense of timber, a clear indication of the product design and quality that’s inherent in a Solidor.

Heidi commented: ‘We’ve invested heavily in this showroom to stand far apart from the typical double glazing showrooms of yesteryear. It’s a clean, modern environment and one in which is generating a lot of Solidor sales.’

Joe Martoccia, managing director of Solidor concluded:’ This is a perfect example of a premium showroom environment and their sales speak for themselves. With new product developments and point of sale materials in the pipeline, we’re ready to raise our game even further, to support our network partners such as PJ Plastics.’



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Solidor

Now part of Masonite International Solidor is the Door Systems Division of DW3 Products Group. Solidor itself has become the go to brand for premium, solid core composite doors, with a reputation for true product innovation and unrivalled marketing.

Residor is the new mid-market GRP composite door and is the most secure of its type in the composite door sector. Like Solidor, it’s offered with the unrivalled3 Star Ultion cylinder as standard, with upgrade opportunities to Lock Lock. Completing the three-tier product strategy is Nicedor, offering quality door panels at a strong price point.

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