TruFrame have just re-printed their 68 page guide to windows, doors and conservatories, which also includes sections on glass and triple glazing. Since its initial release last year, the guide has proven to be an invaluable selling tool for both retail and trade salespeople at the forefront of the industry.
The guide aims to provide a true selling advantage for the user, by presenting extensive and in-depth product knowledge in a beautifully presented, clearly explained and easily digestible format. The first section highlights TruFrame’s close relationship with Liniar and the extended warranties offered by both companies.
Product design is at the heart of the offering, with what they believe is the perfect six-chambered profile (available in both sculptured and chamfered options), incorporating integrated reinforcing and optional centre seal flipper gasket and thermal dam profiles. This is the true modern uPVC profile, engineered to be energy efficient from the outset.
Also clearly described and illustrated is TruFrame’s unique 4-step hand-finishing process, an important part of the enhanced product quality offered by the Melton Mowbray based fabricator. The windows section is thorough and includes dedicated spreads focusing on the various types of window, the Yale high security locking systems, the differences between astragal/Georgian bars and bays/bows and a printed foil swatch finished with spot UV laminate.
Images of decorative, leaded and obscure glass are also included in the brochure and there are details on residential doors, patio doors and bi-folding doors. A detailed section on conservatories, including a homeowners guide to the buying process from start to finish, concludes the impressive ‘bible’. A number of salesmen have been able to use this to show the most exacting details of the products offered by TruFrame, which has helped close more sales.
Patrick Firmager, marketing director of TruFrame commented: ‘Our guide to windows, doors and conservatories has been developed to specifically cater for the requirements of our most exacting customers. It is our belief to offer the very best products, backed up with exemplary levels of support. It’s effective marketing that really works, meaning more sales for our customers and therefore ourselves.’
For further information, or to view the guide to windows, doors and conservatories online, go to www.truframe.co.uk. Alternatively, call the sales office on 01664 410140 to get a free copy of their 68 page guide sent to you in the post. You can also add to their growing following on Twitter @TruFrame.