Solidor has followed up their G13 Award for Promotional Campaign of the Year – Retail as a finalist in the same category at the G14 Awards, as their impressive consumer campaign continues to deliver a large number of pre-qualified enquiries for their Recommended installer network.
For companies operating in the trade sector, the ability to implement and deliver a results-driven consumer campaign has been the ultimate nirvana and Solidor has proven that with marketing investment and a product that’s packed with features it can be done. Solidor has built their reputation as the composite door pioneer, with a large number of industry firsts from new and exciting colours inside and out to a range of hardware that is unmatched in the sector.
Since the award of G13 Promotional Campaign of the Year – Retail, the campaign has in fact been even more impressive with website traffic up 79%, retail enquiries up 48% and 13 keywords now in the top 5 on Google. During the last 12 months the company has also launched the industry’s first augmented reality (AR) app alongside the existing Door Designer app and a new online Design a Door facility on the website which in the first 10 weeks saw 4,659 door designs created.
A new Solidor TV channel has also been launched, along with a YouTube channel, which includes a number of new videos showing the 7 step journey from enquiry through to installation, while other videos highlight the key difference in a solid hardwood core composite door vs a foam filled GRP door. There are now also 452 Recommended and Premium installers in their network, up 21% on the previous year.
Gareth Mobley, managing director of Solidor group commented: ‘Again we find ourselves in the finals of the G-Awards for Promotional Campaign of the Year – Retail and we’re absolutely thrilled. We’ve had an incredible last 12 months since winning last years award in the same category, testament to our customers, partners and the demand from the end consumer.’