- Solidor -

Fab and Solid composites

Mike Taylor, Fab Frames with Lee Williams, Solidor.

Newton Abbot based Fab Frames Ltd are the latest trade fabricator to take on board the Solidor slab, as they look to promote the merits of a better composite door to their customer network in the South West of the country.

Having previously bought in imported GRP/paint finished doors, Mike Taylor and the team at Fab Frames were being increasingly asked for a Solidor composite door and felt that they had to response to overwhelming customer demand. Just seven months on and the company have now grown sales to 60 door slabs per month, harnessing the 17 different colours and woodgrains inside and out, among other key product features.

Fab Frames was established in 1998 and is one of the largest trade frame manufacturers in the South West, manufacturing 500 frames a week with a customer focused attitude and ability to offer enhanced levels of support both on-site and through their customer support function. Composite doors have now become their fastest growing product range thanks to Solidor and they have recently added the interactive Door Designer facility to their website at www.fabframes.net to further continue the momentum.

Mike Taylor, managing director of Fab Frames commented: ‘The decision to change to Solidor was an easy one given the number of requests from our customers. Just 7 months on and our decision has been vindicated as the product is superb as is every element of support that we get from them and subsequently, our sales growth has been incredible.’

Lee Williams, sales director of Solidor concludes: ‘Fab Frames is an important customer for us and strategically supports the South West region. It’s now clear that both consumers and trade customers are asking for a Solidor by name and with good with good reason, we have so many USP’s that other door companies simply can’t match.’

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Now part of Masonite International Solidor is the Door Systems Division of DW3 Products Group. Solidor itself has become the go to brand for premium, solid core composite doors, with a reputation for true product innovation and unrivalled marketing.

Residor is the new mid-market GRP composite door and is the most secure of its type in the composite door sector. Like Solidor, it’s offered with the unrivalled3 Star Ultion cylinder as standard, with upgrade opportunities to Lock Lock. Completing the three-tier product strategy is Nicedor, offering quality door panels at a strong price point.

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