Security is a key concern for consumers, which is why specialist trade fabricator Mercury Glazing Supplies has just announced three initiatives that will give their customers valuable selling points in the sales process. Steve Cross, Mercury’s Director, said, “Security has always been important to us and now we have the accreditations to prove it. They will help our customers demonstrate the security of our products and give homeowners peace of mind.”
Mercury’s best-selling product, the Spectus vertical slider has just been given PAS 24 certification. The certification required the window itself, plus Mercury’s factory and manufacturing process to be assessed, to ensure that everything met the required standards. Steve says, “We’re delighted to have added the PAS 24 certification to our vertical slider because it reflects the high standards we set ourselves in security, as in all areas of the business.”
Mercury is also in the process of becoming a Secured by Design member. Membership means that Mercury’s products will have achieved the security standards specified by ACPO Secured by Design (SBD) and have been awarded the ‘Police Preferred Specification’ status. As a member company, Mercury will be entitled to use the Secured by Design logo and promote the term 'Police Preferred Specification' on the tested products. Steve says, “Secured by Design membership is a gold standard in the industry and a recognisable selling point for many consumers. We’re confident it will help our customers close more sales.”
Finally, Mercury, which uses ERA hardware in its products, is just about to roll out the ERA Five Star Guarantee. It’s the UK’s most comprehensive home security guarantee, with benefits worth up to £5,000 if the hardware components fail. Steve says, “The guarantee will mean our customers can put their money where their mouth is in terms of security. It’s an excellent guarantee that shows how confident we are in our products.”
Mercury has developed a reputation for being a reliable and high quality manufacturer of specialist PVC-U, aluminium and timber products, something that’s reflected in the fact it’s the UK’s largest Spectus vertical slider manufacturer. This suite of initiatives will give even more installers a reason to turn to Mercury.