High levels of interest in both its UPVC panel doors and GRP composite doors contributed to a highly successful 2014 FIT Show debut for Phoenix Doors, part of MASCO UK Window Group Ltd.
The Telford event provided the perfect opportunity for the Cambridgeshire-based door solution company to unveil its new name and modern brand identity as part of the Group-wide rebranding on the double-decker MASCO UKWG stand.
The show also supplied a steady throughput of visitors, including potential prospects among existing Group customers, according to Haydon Statham, Phoenix Doors Sales Director, whose engaging manner caught the attention of the FIT Show TV team.
“It’s been a very positive and successful show for us. Everything gelled very well; from strengthening cohesion with the Group to meeting lots of potential new customers, we never really stopped,” said Haydon. “I didn’t know my feet were hurting until I got in the bath!
“Keeping in touch with industry developments was also useful and it gave us the opportunity to gauge interest in our fresh ideas, such as a rebated door, new hardware and glazing designs,” he added. “We’re looking forward to returning in 2016!”