This year the Fit Show plays host to the Marketing Village. It brings together two of the biggest names in the window industry - Purplex Marketing and Insight Data - to showcase the latest marketing thinking, strategies and tools to help companies build their brand, generate leads, improve customer loyalty and create growth using both traditional and online channels.
Purplex is an award winning PR, marketing and digital agency, while GGF member Insight Data provides the industry with market intelligence, research and marketing data.
The Marketing Village has private meeting pods, technology hubs and a VIP cocktail bar. It promises fabricators, installers and suppliers a visit not to be missed - installers will discover a feast of new, powerful ways to generate more leads than ever before with higher conversion rates, while trade and commercial companies can expect the very latest customer acquisition and engagement strategies.
Experts from Insight Data will be on hand to demo Salestracker, the cloud based sales and marketing software that already has over 700 window industry users. Salestracker helps companies target new prospects, convert more leads to customers and build stronger customer relationships in the trade and commercial markets.
Insight sales manager Zach Ward said; “Sales and marketing is changing, and we’ve got some ground-breaking innovations to reveal at the Fit Show that will ensure companies stay well ahead of the game.”
The team from Insight Index, the window industry online trade directory, will be showing their latest innovations, while GoSend.it makes its debut. GoSend.it takes old-fashioned drop cards and brings them into the digital age. Installers simply enter an installation postcode, and GoSend.it automatically targets all their neighbours with a personalised, digitally printed postcard, straight through their letterbox.
Technology will be a major draw at the Marketing Village, with Purplex digital marketing experts discussing email marketing, web, online PR and lead generation, and the latest mobile-marketing developments.
Group Managing Director, Andrew Scott, said; “The window industry has matured and is now going through an evolutionary phase; replacing the replacements is happening, lots of new products are entering the market, consumers are spending more money. It is a very exciting time for the industry and those companies prepared to think differently are poised for spectacular success. Marketing is key to this and we encourage everyone to visit the Marketing Village at the Fit Show.”