Braving the unpredictable British weather, 160 attendees from companies exhibiting at this year’s FIT Show made their way to the Telford International Centre for the Exhibitor Briefing Day this past month, to meet with staff and contractors as well as to learn about what to expect from the award-winning trade show’s second appearance.
Against a back-drop of banners showing FIT Show ‘stars’ taking part in FIT’s movie-inspired promotional campaign, and with the help of exhibition industry expert Austen Hawkins, the FIT Show team informed an ‘all ears’ audience of the show’s plans for 2014. Also included was an update on Telford’s new entertainment complex and confirmation of some 1300 extra car parking spaces was met with much approval.
FIT Show Managing Director Paul Godwin told guests that exhibition space had once again been extended and Hall 1A now offered some excellent opportunities for late bookers. He then went on to encourage guests to understand the importance of their role in promoting The FIT Show, with more than 80% of last year’s exhibitors carrying the FIT Show logo and other promotional material.
The motivational speaking of industry expert Austen Hawkins reminded guests of the dos and don’ts of exhibiting in a superb hour-long presentation that had many furiously taking notes whilst others requested his attention afterwards to gain more insights. With everything from the ‘awesome power of marketing’ to brand building and appointing your stand ‘dream’ team, the presentation has since been added to the Exhibitor download section of the FIT Show website for use by all exhibitors when preparing for the event.
With further presentations from N200, who demonstrated the brand new smartphone app introduced to scan visitors at this year’s event, Tom Gray of the Southwater Event Group, who spoke on Telford’s new bar, hotel, and car park developments, and FIT Show operations executive Joanne Smith, the programme closed with a marketing update from Simon Iredale, Creative Director of FIT Show’s marketing agency Motionlab.
Paul Godwin said of the Exhibition Day: “The whole industry continues to support the FIT Show and it’s great to see. The commitment made by exhibitors to attend the Exhibition Day, especially during such unpredictable weather, is impressive. Everyone seemed enthusiastic and determined to make the event work.”