Major investment at specialist data supplier Insight Data has seen a recent expansion of its research team.
New appointments include Alex Tremlett, Michaela Cooke, Emma Piper and Joss Stephens, with Emma Johnson heading up the department as Head of Research.
The Insight research team make over 20,000 telephone calls every month to update and verify detailed information on the Insight database to ensure users have the most accurate, relevant marketing data.
Helen Costeloe-Hughes, commercial director said; “The Insight database has evolved, and we now have eight different methods of continuously updating the information, however, the human element of personally talking to contacts over the phone and finding out about their business and products is the cornerstone of quality data.”
The Insight database now has some 60,000 records across the fenestration and building industry including fabricators, installers, general builders, architects, main contractors and house builders, all of which include detailed information.
The data is available live in real-time via Salestracker, Insight Data’s online database portal. “Salestracker is so advanced that if we add a new record at 9:05am, Salestracker users can be targeting them at 9:10am” says Helen.
Salestracker now has over 700 users including systems companies, fabricators, component suppliers, glass companies and an increasing number of professional organisations.
Instead of mass marketing, Salestracker enables users to log-in, identify their exact audience and target them precisely – for example Rehau installers buying-in 25 – 50 frames per week within a 10 mile radius of Leeds, or architects operating in social housing in London.
“As the industry picks up companies are once again investing in marketing, and the Insight database is the most effective way of targeting new customers,” Helen concludes.
For more info on Insight’s full range of databases or a free online demo of Salestracker call 01934 808 293 or visit www.insightdata.co.uk