- Insight Data Ltd -

Further investment at Insight Data

New members of research team

Major investment at specialist data supplier Insight Data has seen a recent expansion of its research team.

New appointments include Alex Tremlett, Michaela Cooke, Emma Piper and Joss Stephens, with Emma Johnson heading up the department as Head of Research.

The Insight research team make over 20,000 telephone calls every month to update and verify detailed information on the Insight database to ensure users have the most accurate, relevant marketing data.

Helen Costeloe-Hughes, commercial director said; “The Insight database has evolved, and we now have eight different methods of continuously updating the information, however, the human element of personally talking to contacts over the phone and finding out about their business and products is the cornerstone of quality data.”

The Insight database now has some 60,000 records across the fenestration and building industry including fabricators, installers, general builders, architects, main contractors and house builders, all of which include detailed information.

The data is available live in real-time via Salestracker, Insight Data’s online database portal. “Salestracker is so advanced that if we add a new record at 9:05am, Salestracker users can be targeting them at 9:10am” says Helen.

Salestracker now has over 700 users including systems companies, fabricators, component suppliers, glass companies and an increasing number of professional organisations.

Instead of mass marketing, Salestracker enables users to log-in, identify their exact audience and target them precisely – for example Rehau installers buying-in 25 – 50 frames per week within a 10 mile radius of Leeds, or architects operating in social housing in London.

“As the industry picks up companies are once again investing in marketing, and the Insight database is the most effective way of targeting new customers,” Helen concludes.

For more info on Insight’s full range of databases or a free online demo of Salestracker call 01934 808 293 or visit www.insightdata.co.uk

News title: -    Further investment at Insight Data
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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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