Major trade fabricator Emplas is the latest name in the industry to reap the rewards of Insight Data’s telemarketing service.
The company carried out two telesales campaigns as a follow on from a direct mail flyer, with the aim of identifying hot prospects that were ready to be converted into customers.
Insight’s telemarketing team called installers to line up hot leads and appointments for the Emplas sales team and encouraged installers to email or fax through for quotes.
Installers satisfied with their current supplier were asked what a new supplier would have to offer in order for them to consider a change, with part of the strategy to position Emplas in ‘the waiting room’ should suppliers let them down in the future.
In total, 51% of companies requested further information, agreed to fax/email through a quote, or confirmed an appointment.
Emplas’ Sales and Marketing Director, Mike Crewdson, was extremely impressed with the results:
“Using Insight’s telesales service created a buzz about our products, and the quality of the leads generated was excellent. We also gained a valuable insight into what installers are looking from in a supplier and can use this information for future marketing campaigns to improve results further.”
Sonia Punter, Sales Manager at Insight Data, commented: “Looking at the results from the Emplas campaign, it’s clear telesales is an effective method of marketing. Not only did it identify installers ready to buy now, it also helped raise awareness of the Emplas brand and the quality of their service – something most installers questioned held in high regard.”
Insight Data’s flexible telesales service operates on a flexible basis so you can book one day a week, two or three days a month, or block campaigns. It can be used as a stand-alone method of contact or as a follow-up to a direct mail or email campaign. For more information call 01934 808 293.