- Solidor -

Beware of the door imitators!

Gareth Mobley, managing director of Solidor Group

While the composite door market continues to grow, with product and service innovation led by Solidor, other companies are seemingly eager to follow in their footsteps.

The Solidor second generation composite door is based on a solid hardwood core with an exterior window grade laminate, that’s now offered in 17 colours inside and out. Yet most of the composite door market is based on GRP products that are foam filled and are either painted, stained or embossed in the main, with far fewer colour and woodgrain options in comparison.

The solid hardwood core from Solidor is fully recyclable, something that GRP can’t claim to be and the window grade foils and laminates have proven to be a perfect match to Solidor’s chosen door frame profile from Kömmerling. These foils and laminates have also proven to be incredibly durable with a life expectancy in excess of 30 years, while the problems with paint finishes have been well documented.

Composite doors should be marketed as a premium product and the success of Solidor’s sister company Nice Door Panels, clearly shows that there is a market for both. Yet product innovation extends beyond the slabs and into hardware, with the company able to boast an exclusive agreement with Avantis for their door lock, which offers the largest hook and bolt system on the market, thanks to a 25mm deep throw bi-directional hook and bolt.

Avantis cylinders are specifically designed to prevent bumping, tampering and drilling and feature the world’s first twin fix unique cylinder guard, providing an uunrivalled level of security and performance with Secure By Design Approval.

Gareth Mobley, managing director of Solidor Group comments: ‘Our key product features are numerous as our customers can testify and that means more sales and better closure rates. We’ve got an on going product development programme which will yield further innovations during the course of 2014. So beware of the imitators and ask for a Solidor by name!’

News title: -    Beware of the door imitators!
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Now part of Masonite International Solidor is the Door Systems Division of DW3 Products Group. Solidor itself has become the go to brand for premium, solid core composite doors, with a reputation for true product innovation and unrivalled marketing.

Residor is the new mid-market GRP composite door and is the most secure of its type in the composite door sector. Like Solidor, it’s offered with the unrivalled3 Star Ultion cylinder as standard, with upgrade opportunities to Lock Lock. Completing the three-tier product strategy is Nicedor, offering quality door panels at a strong price point.

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