- Solidor -

Solidor’s investment for growth

Few could argue that Solidor is the fastest growing composite door manufacturer in the UK, with volumes now up to an incredible 850 doors per week and with the company continuing to invest in the growth on a monthly basis.

The impressive growth of the Solidor brand shows no sign of slowing down, with a 7th CNC machining centre now on order as the 6th one is just being commissioned. Over the last year the company has invested over £750,000 in capital equipment, along with introduction of 20 new members of staff, bringing the total to 114.

Manufacturing equipment purchased includes 3 CNC machining centres, a new extraction plant, door frame router, vacuum former, cassette curing oven, high capacity edgebander, CNC corner cleaner and profile saw. Similarly investment has been made on the distribution side with 3 new new wagons, low loader vehicles, bar code scanning for production and new warehouse racking.

One of the most interesting investments has been the introduction of wood burning heaters, which harness the off cuts from the solid hardwood cores that are part of Solidor’s unique composite door make up. This investment fits in perfectly with the company’s Green Promise, which also involves the use of lead free PVCu and shared transport with sister company Nice Door Panels.

Solidor has also invested heavily during the year into their new consumer facing brand in the form of a new website and powerful SEO and PPC campaign, along with what is regarded as the sector’s best door brochure, a 60 page perfect bound guide to their composite doors.

Gareth Mobley, managing director of Solidor Group comments: ‘The investment programme has been ongoing and we see this continuing certainly for the next 18 months as we continue to grow. We believe there is considerable growth both for the sector and particularly for our unique solid composite door offering.’

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Now part of Masonite International Solidor is the Door Systems Division of DW3 Products Group. Solidor itself has become the go to brand for premium, solid core composite doors, with a reputation for true product innovation and unrivalled marketing.

Residor is the new mid-market GRP composite door and is the most secure of its type in the composite door sector. Like Solidor, it’s offered with the unrivalled3 Star Ultion cylinder as standard, with upgrade opportunities to Lock Lock. Completing the three-tier product strategy is Nicedor, offering quality door panels at a strong price point.

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