- Insight Data Ltd -

Insight generates millions of pounds from email marketing

Insight Data, the specialist data and direct marketing company has generated over 2,000 trade and commercial leads from email marketing campaigns carried out for clients in October, representing millions of pounds in new business.

Vicky Francis, marketing manager for Insight, says: “We manage dozens of email marketing campaigns, from pure lead-generation eshots to regular customer e-newsletters, and the results in October broke all records.”

Unfortunately, many companies are still trying and failing at email marketing and the number of companies getting blacklisted is rising, seriously damaging their own reputations.

Vicky adds: “Successful email marketing requires three elements – highly accurate data, a powerful email marketing platform and the right message designed for an email audience. Traditional marketing methods don’t work for email marketing so it is important to have experienced digital marketing skills.”

Insight Data has developed Mailminx, a highly advanced email platform that ensures much higher deliverability rates than other email systems, and also spam scores and tests the email design format in different email clients such as Outlook and Gmail.

“In October we sent some 300,000 marketing emails on behalf of clients and achieved 98% deliverability and an average 21% open rate,” Vicky continues. “But the really exciting result is the number of sales leads – some 2,100 trade enquiries directly from the campaigns.”

One reason for the increased results is the move towards mobile platforms. When Insight builds an email marketing campaign, clients can specify a mobile version to be built. The software then detects how the email is being opened, and either serves the desktop version or a mobile-friendly version.

Vicky comments: “Mobile-optimised campaigns with a dedicated mobile landing page can generate four times the result of a standard email campaign, because most people now use their iPhones or other mobile device to read emails.”

Insight provides a complete email marketing service, including design and copywriting. Clients can supply their own data for campaigns, or can use the Insight database which is continuously updated and verified. Current email contacts on the Insight database include:
• Fabricators/Installers: 14,053
• Republic of Ireland Fabricators/Installers: 583
• Local Builders/White Van Man: 11,760
• Architects and Specifiers: 17,002
• Major House Builders and Contractors: 4,085

News title: -    Insight generates millions of pounds from email marketing
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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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