Solidor yet again delivered with style to the consumer, with an impressive showing at Grand Designs Live at the Birmingham NEC in October 2013, generating a large number of leads and considerable interest in their solid hardwood core composite doors in the process.
It was the busiest ever Grand Designs Live at the Birmingham NEC, with over 50,000 visitors over the 3 days as consumers packed the aisles. The exhibition is based on the Channel 4 TV series and was opened by design guru Kevin McCloud. The event was packed with over 500 exhibitors, across six different sections, covering interiors, gardens, home improvement, self-build, renovations, technology and shopping.
Due to the large number of leads already generated from their website for their Recommended Installer Scheme, Solidor have already had to employ a retail sales manager to cope with the demand. Since the exhibition website traffic has surged as has the number of retail enquiries.
Solidor gave out over a 4,500 iPhone leaflets, each replicating the front of an iPhone to encourage homeowners to download their latest Door Designer App for iPhone and iPad. It’s an application that allows you to take a picture of your home and add the various door designs, glass options and of course the choice of 17 colours and woodgrains inside and out.
Gareth Mobley, managing director of Solidor comments: ‘The stand was absolutely packed with visitors eager to look at our pioneering composite doors and the vast array of design options. This will generate further sales leads for us that we can pass back through our Recommended Installer network.’