Solidor have just been announced as a finalist in the prestigious G13 Awards for Promotional Campaign of the Year – Retail, based on their latest marketing campaign which has captured the imagination of consumers across the UK.
The G Awards represent everything that is great within the glass and glazing and there has been a long list of worthy winners across each of the respective categories, including the hotly contested Promotional Campaign of the Year – Retail. Solidor put together an impressive entry, which has already been recognised by the judges.
The consumer campaign from Solidor has involved the development of a new consumer facing website combined with a proactive and dynamic SEO and PPC campaign. Statistics have shown that in just 7 months that the web traffic had grown 94.7% and leads from the web increased an incredible 532.46%.
The launch of the website also coincided with the introduction of a Recommended and Premium Installer Scheme and within the first 7 months of 2013 there were 375 members listed on the site. Further consumer materials have been launched in the form of a new colour swatch detailing an accurate representation of the company’s 17 internal and external colours, along with a highly impressive 60 page, perfect bound consumer brochure.
Given the wealth of USP’s within Solidor’s product, the company has also launched a ‘Sounds Like a Solidor’ initiative which challenges consumers to take the ‘Knock Knock’ test on one of their solid hardwood core doors vs a foam filled GRP composite door found elsewhere in the industry.
Gareth Mobley, managing director of Solidor Group comments: ‘We’re truly thrilled to be announced as a finalist in the G13 Awards, it’s testament to all the hard work done by our staff and key business partners. Fingers crossed for the finals night later in November.’