- Solidor -

Solidor’s a G13 finalist

Solidor have just been announced as a finalist in the prestigious G13 Awards for Promotional Campaign of the Year – Retail, based on their latest marketing campaign which has captured the imagination of consumers across the UK.

The G Awards represent everything that is great within the glass and glazing and there has been a long list of worthy winners across each of the respective categories, including the hotly contested Promotional Campaign of the Year – Retail. Solidor put together an impressive entry, which has already been recognised by the judges.

The consumer campaign from Solidor has involved the development of a new consumer facing website combined with a proactive and dynamic SEO and PPC campaign. Statistics have shown that in just 7 months that the web traffic had grown 94.7% and leads from the web increased an incredible 532.46%.

The launch of the website also coincided with the introduction of a Recommended and Premium Installer Scheme and within the first 7 months of 2013 there were 375 members listed on the site. Further consumer materials have been launched in the form of a new colour swatch detailing an accurate representation of the company’s 17 internal and external colours, along with a highly impressive 60 page, perfect bound consumer brochure.

Given the wealth of USP’s within Solidor’s product, the company has also launched a ‘Sounds Like a Solidor’ initiative which challenges consumers to take the ‘Knock Knock’ test on one of their solid hardwood core doors vs a foam filled GRP composite door found elsewhere in the industry.

Gareth Mobley, managing director of Solidor Group comments: ‘We’re truly thrilled to be announced as a finalist in the G13 Awards, it’s testament to all the hard work done by our staff and key business partners. Fingers crossed for the finals night later in November.’

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Now part of Masonite International Solidor is the Door Systems Division of DW3 Products Group. Solidor itself has become the go to brand for premium, solid core composite doors, with a reputation for true product innovation and unrivalled marketing.

Residor is the new mid-market GRP composite door and is the most secure of its type in the composite door sector. Like Solidor, it’s offered with the unrivalled3 Star Ultion cylinder as standard, with upgrade opportunities to Lock Lock. Completing the three-tier product strategy is Nicedor, offering quality door panels at a strong price point.

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