In recent months, REHAU fabricator Shepley Windows has supported three of its customers in setting up impressive new showrooms to showcase its Visage product range.
Whilst retail companies continue to invest in online marketing to help generate enquiries, there remains no substitute for face to face interaction with homeowners, and all three are reporting very positive returns from their investments.
Lostock Hall Glass Limited’s new showroom in Preston features stunning full height house elevations so visitors can get a real street side view of how the windows and doors will look in their own house. Coupled with a long wall full of window styles and options, homeowners can choose the exact products they want whilst in the showroom.
It is an inventive approach which started to generate sales even before the official showroom launch. Lostock Hall Glass director Darren Coupe said “After 18 years focusing on trade, the retail side has seen rapid growth since completing the showroom. The street side view allows customers to see how windows and doors will look in their home, making choosing a window much easier.!
Mountwood Windows and Doors in Oxton on the Wirral similarly picked up thirty enquiries in the first two weeks of opening their showroom from people just walking in off the street.
Situated in a prominent location in the town, the showroom has made clever use of an old storeroom, turning it in to a welcoming bright space displaying a wide range of Visage window styles, colours and composite doors. The open fronted layout is designed to encourage visitors to walk in and browse around.
It is a technique that is working according to MD Mike King, “We’ve been really surprised with the success, many people didn’t even know we were here” said Mike. “We started selling from the showroom straight away.”
Home Improvements of Brighouse has created what is almost certainly a unique showroom combining windows, doors and roofline with bathrooms. MD Mark Mitchell said: “Our new showroom is already attracting customers, most of whom said they didn’t know we did windows even though we’ve been here for seven years”.
Ian Griffiths, Sales Director at Shepley Windows, has been instrumental in helping the companies to establish their new showrooms and has helped to deliver the support from Shepley. He says: “With the state of the housing market prompting many homeowners to improve rather than move, we have identified a trend amongst many of these buyers to spend more on each item. As a result, they have much higher expectations of the installation companies they choose and understandably want to shop in a stylish and professional environment.
“We’re helping our customers to deliver what these buyers want, as well as helping them to increase passing trade. These showrooms are already making a real difference to all three businesses and we will continue working with them ensure that they maximise their return.”