Leading trade fabricator Shepley Windows has begun fabricating in the new five chamber REHAU TOTAL70C profiles, giving its customers a new route to cost effective, energy efficient frames.
REHAU’s new five chamber profiles allow customers to use lower cost glass and spacer bar combinations yet still achieve WER A ratings and low U-Values. Launched at the ‘Big’ events at the end of 2012 and showcased on the REHAU stand at the FIT show, the profiles have been generating a huge amount of interest amongst trade, retail and commercial customers.
Cheshire based Shepley has recognised this interest and the scale of the opportunity they represent for its trade installers and has become one of the first of REHAU’s large trade fabricators to switch production in the three chamber white REHAU TOTAL70c chamfered profiles to the new five chamber alternative.
Ian Griffiths, Sales Director at Shepley, says the company wants to help its customers to stay ahead of the game by offering something new. He says: “Shepley is a dynamic business, always looking for opportunities which will give our customers the chance to win sales and increase margins.
“We went to the launch of the new REHAU TOTAL70 multi-chamber profiles at the Big event in Birmingham last year and were impressed with the fact that the profiles can offer up to 16% better thermal efficiency than the existing three chamber range.
“Energy efficiency remains a primary consideration for installers and we’ve already had a lot of interest from our customers in the new five chamber window. Customers can now get WER A ratings using double glazed sealed units without low iron glass even with a 72mm outerframe or, if they choose triple glazing, they can achieve a U-Value of just 0.8
“Of course, there is no compromise on quality, performance or finish either because externally the profiles look exactly the same as the three chambered profiles which our customers have always liked so much.”
REHAU’s area sales manager Tony Ball has supported Shepley throughout the switch but the process has been very straightforward because no re-tooling or reprogramming of machinery is required. The five chamber profiles are simply interchangeable with the three chamber versions.
Shepley is now undertaking a marketing campaign to promote the new five chamber profiles and to explain to existing and potential customers how they can exploit the competitive advantage offered by the improved thermal performance.
Ian Griffiths adds: “We think we are ahead of the market with our switch to the new profiles so we’ll be helping our customers to make the most of that with a series of sales and marketing support initiatives.”
Shepley is continuing to offer customers a choice of windows in REHAU TOTAL70C chamfered or REHAU TOTAL70S sculptured profiles with production split roughly 50-50 between the two.