- Solidor -

A swatch for all colours

Solidor have just launched a new 6 page colour swatch for consumers and the trade, to promote their range of 17 internal and external colours for their second generation composite doors.

The new brochure also promotes the consumer initiative “Sounds Like A Solidor’ and encourages consumers to take the Solidor ‘Knock Test.’ The key point being that their composite doors are based on proven and fully sustainable solid timber cores, unlike the GRP composite doors which are filled with an environmentally unfriendly foam.

Within the 6 page consumer brochure there’s a sample of each of the 17 colours which are split into the standard range, premium range and luxury range. Some of the exciting new finishes include Mocha woodgrain, French Grey and most recently Rich Aubergine. As a pioneering brand, the company feels that such support tools are helping their customers generate greater margins and more sales and this is reflected in the fact that they are now the fastest growing company in the composite door sector.

Gareth Mobley, managing director of Solidor Group comments: ‘This new colour swatch along with the all new brochure will help the consumer to identify the colours that they really want on their doors inside and out, rather than be limited to just a few options. It’s also a window grade foil rather than a stain or paint finish another key feature of our products.’

News title: -    A swatch for all colours
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Now part of Masonite International Solidor is the Door Systems Division of DW3 Products Group. Solidor itself has become the go to brand for premium, solid core composite doors, with a reputation for true product innovation and unrivalled marketing.

Residor is the new mid-market GRP composite door and is the most secure of its type in the composite door sector. Like Solidor, it’s offered with the unrivalled3 Star Ultion cylinder as standard, with upgrade opportunities to Lock Lock. Completing the three-tier product strategy is Nicedor, offering quality door panels at a strong price point.

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