Insight Data has announced that 95% of window companies now use email, a rise of 50% in just three years. The number of fabricator and installer email contacts has risen from 9,000 in 2010 to a record 14,000 addresses in July 2013.
Helen Costeloe-Hughes, commercial director at Insight Data, explains; “there is a real change in attitudes. While much of the industry is email-savvy, there has always been a strong element that was old-fashioned and preferred telephone and fax. But now even the most traditional window companies have moved to email.”
Part of the change has been the growth of mobile devices such as iPhones and tablet computers, as fabricators and installers find these business tools indispensable and with 53% of people now using their mobile device to access emails.
“With over 14,000 fabricator and installer email contacts, updated live in real-time by the Insight research team, this creates enormous opportunities for email marketing. At Insight Data we have seen a significant rise in open rates and enquiries from email as fabricators and installers are more open to email communication” adds Helen.
Insight Data update the email database in real-time, with over 1,200 changes every month. “Email data degrades faster than any other data, so it is essential that the information is continuously updated. 98% of emails from the Insight database are delivered, compared to around 75% which is the industry norm for prospect data.”
Insight Data has an in-house email marketing team and send over 3 million emails every year. “For those companies who don’t have the expertise or resources for email marketing, or simply want to improve response rates, we can provide a complete start-to-finish service” adds Helen.
The Insight Email database also includes architects, local builders, house-builders and main contractors, with over 52,000 email contacts across the building industry.