Insight Data has torn up the rule book when it comes to direct mail by launching a completely new, low-cost, highly targeted digital print service, GoSend.It. The service was unveiled at the FIT Show and has already gone down a storm, with 100,000 mail-outs already dispatched.
Vicky Francis, marketing manager at Insight Data explains; “Direct mail is still King when it comes to generating sales leads. It is targeted, personalised and demands attention. But it can be expensive, so users previously relied on volume to benefit from better printing prices and postal discounts. Insight Data has now changed that forever.”
The new GoSend.It service from Insight Data uses the latest high speed digital printing of A5 postcards and A4 sales letters which are personalised, mail-merged, printed and posted within 24 hours, all from just 69p each.
“This changes how companies can target new customers. Using our digital print service companies can send from 100 to 10,000 mailers cost-effectively and completely personalised. And with the Insight Database, companies have access to over 60,000 potential customers across the trade, commercial and new-build markets” comments Vicky.
To use the GoSend.It service, users simply need to supply artwork, or Insight Data’s inhouse design team can design the mailer or postcard. Customers can supply their own data or use the Insight database.
Insight Data’s direct mail division currently processes almost one million mailings a year, so customers benefit from enormous postal discounts. “By combining digital print with our existing postal discounts it means companies can send small, regular direct mailers and save up to 50% of the cost of traditional direct mail – and without the time or hassle of doing it themselves!”