With a focus on customer needs and reaching out further towards bigger target audiences, frameXpress recently linked up with Flight Timber Products Ltd at the Home Renovation Show in Birmingham at the NEC.
With a massive footfall that captures both trade and consumer visitors, frameXpress sat alongside Flight Timber Products with a number of energy rated products on-stand for visitors to view at first hand.
Alongside senior management, Ian Davis, Sales Manager at frameXpress attended the exhibition with an eye on evaluating the show for future business potential.
Ian comments, “Being face to face with both new business prospects and the enthusiastic self-builder has proved to be a very positive platform for frameXpress. It was evident from those people we talked to that the show was considered one of the best ways to source the finest products on the market today.”
With events and exhibitions being all about making an impact and building lasting relationships, the frameXpress team chose to opt for a show that would have a fair reach towards the consumer.
Ian continues, “It seems that many companies perceive business exhibitions and fairs as being a key facet of their marketing strategy. Turning a sizeable investment into a positive benefit with serious lead generation however, is a tricky feat and sometimes you have to pull together with like minds who think outside of the box. The evident popularity of the exhibition was great, as notable headway was made in both trade and consumer camps.”
The frameXpress team had evaluated exhibiting very carefully, believing that business exhibitions do provide the ideal platform to showcase a business in its entirety.
Ian comments, “We all generated serious leads at the Home Renovation Show and it was interesting to learn at what point potential investors begin to evaluate products. Visitors were at various stages of planning and development phases but the one thing they all had in common was the desire to source premium products.”
He concludes, “Exhibitions provide the ideal opportunity to build contacts and network within a specific niche. Having met existing and now new customers, we have opened up the door to stronger business partnerships and made a positive impact with our Energy Efficient and Secured by Design ranges.”
frameXpress is a leading fabricator of windows, doors and conservatory products, supplying to both the domestic and commercial sectors. For more information on the ranges please call 01952 581100.